How do you use Facebook Ads?

For the past couple of years social media has been dominating as far as marketing goes. I never really was into social media though so I never used it for promoting my offers, websites, etc. Do you think promoting your website, or anything you want to promote, on social media is worth it? Does anyone have experience using Facebook Ads? That seems to be how people are getting the bulk of their traffic and revenue but I don't understand fully how to use it. Any help would be much appreciated!

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